Privacy Policy

Last Updated: June 12, 2026

This Privacy Policy explains how 4 Every Paw (“4 Every Paw,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our website, purchase products, subscribe to our services, interact with our marketing, contact customer support, or otherwise use our services.

By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information we collect through:

Our website, including 4everypaw.com and any related pages or subdomains that link to this Privacy Policy;
Purchases, subscriptions, checkout flows, and customer accounts;
Email, SMS, and other marketing communications;
Customer service communications;
Promotions, surveys, reviews, referrals, giveaways, or user-generated content;
Advertising, analytics, cookies, pixels, and similar technologies.

This Privacy Policy does not apply to websites, applications, services, or platforms operated by third parties, even if they link to or from our website. Their privacy practices are governed by their own privacy policies.

2. Personal Information We Collect

We may collect the following categories of personal information.

A. Information You Provide Directly

We collect personal information you choose to provide, including:

Contact information: name, email address, phone number, shipping address, billing address, and other contact details.
Order and purchase information: products ordered, order history, subscription status, shipping details, returns, refunds, discounts, promotions used, and customer service notes.
Account information: login credentials, account preferences, saved addresses, order history, and profile information.
Payment-related information: billing details, payment method type, transaction status, and limited payment details such as last four digits where available. Full payment card details are processed by our payment processor and are not stored by us.
Subscription information: recurring order preferences, renewal dates, cancellation requests, and related account settings.
Customer support information: emails, chat messages, support tickets, attachments, call notes, and other information you provide when contacting us.
Marketing preferences: email and SMS opt-ins, opt-outs, communication preferences, and consent records.
Reviews, testimonials, photos, and user-generated content: product reviews, pet names, pet photos, comments, survey responses, social media tags, or other content you submit.
Pet or animal-related information: if you choose to provide it, we may collect information such as your pet’s name, species, size, preferences, photos, or other details.
Promotion and referral information: entries, referral codes, coupon use, reward eligibility, and related communications.

B. Information Collected Automatically

When you visit our website or interact with our digital services, we may automatically collect:

Device and browser information: IP address, browser type, operating system, device type, device identifiers, language settings, and referring URLs.
Site usage information: pages viewed, products viewed, clicks, scrolls, search terms, cart activity, checkout activity, session duration, and navigation patterns.
Approximate location information: general location inferred from IP address, such as city, state, region, or country.
Advertising and analytics information: cookie IDs, pixel IDs, campaign IDs, UTM parameters, ad interactions, referral source, and conversion events.
Fraud prevention and security information: logs, risk signals, device reputation, and other information used to protect our website, customers, and business.

C. Information From Third Parties

We may receive personal information from third parties, including:

Payment processors;
Ecommerce, checkout, and subscription providers;
Fulfillment, shipping, logistics, and packaging partners;
Email, SMS, and customer support platforms;
Advertising networks and social media platforms;
Analytics providers;
Referral, affiliate, influencer, or marketing partners;
Fraud prevention and security providers;
Public sources, where permitted by law.

3. How We Use Personal Information

We use personal information for the following purposes:

A. To Provide Our Products and Services

Process orders, payments, subscriptions, returns, refunds, exchanges, and cancellations;
Ship products and provide order updates;
Maintain customer accounts;
Provide customer support;
Manage product availability, inventory, and fulfillment;
Send transactional messages, such as order confirmations, shipping updates, subscription notices, account notices, and customer service responses.

B. To Communicate With You

Respond to questions, requests, and customer support inquiries;
Send service-related notices;
Send email, SMS, or other marketing communications where permitted;
Manage your communication preferences and opt-out requests.

C. To Personalize and Improve the Customer Experience

Remember your preferences;
Improve website design, product selection, checkout flows, and customer experience;
Understand which products, offers, pages, and campaigns are most useful;
Test and improve promotions, bundles, subscriptions, upsells, and other features;
Conduct surveys, research, and customer feedback analysis.

D. For Marketing and Advertising

Send promotional emails, SMS messages, newsletters, and offers;
Display advertising on third-party platforms;
Measure ad performance and conversions;
Create, measure, and improve audiences and campaigns;
Retarget visitors who viewed products or abandoned carts;
Understand the effectiveness of referrals, affiliates, influencers, and marketing partners.

Some advertising activities may be considered “sharing,” “targeted advertising,” or a “sale” of personal information under certain state privacy laws, even when we do not sell personal information for money.

E. For Animal-Welfare Impact and Mission Reporting

4 Every Paw’s mission is connected to helping animals in need. We may use order and purchase information to calculate, report, and communicate impact metrics, such as meals funded, shelters supported, rescue-related programs, or similar mission-related outcomes.

We may share aggregated or de-identified impact information with animal-welfare partners, marketing partners, or the public. We do not share your personal contact information with animal-welfare partners for their own marketing unless you direct us to do so or we have your permission.

F. For Security, Fraud Prevention, and Legal Compliance

Detect, prevent, and investigate fraud, abuse, unauthorized access, chargebacks, or policy violations;
Protect our customers, website, systems, and business;
Enforce our Terms of Service and other policies;
Comply with legal obligations, tax, accounting, and recordkeeping requirements;
Respond to lawful requests, court orders, subpoenas, or government inquiries;
Establish, exercise, or defend legal claims.

4. Cookies, Pixels, and Similar Technologies

We and our service providers may use cookies, pixels, tags, SDKs, local storage, and similar technologies to operate our website and improve our services.

These technologies may be used for:

Essential functions: checkout, cart, account login, fraud prevention, and site security.
Analytics: understanding website traffic, performance, product interest, and customer behavior.
Personalization: remembering preferences and improving your experience.
Advertising: measuring ad performance, retargeting, creating audiences, and showing more relevant ads.

You can manage cookies through your browser settings. Blocking cookies may affect website functionality, including cart, checkout, account, or personalization features.

Where required by law, we will provide tools to manage certain advertising and analytics cookies. We also honor legally required opt-out preference signals, such as Global Privacy Control, where applicable and technically feasible.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients.

A. Service Providers and Vendors

We disclose personal information to companies that help us operate our business, including:

Payment processors;
Ecommerce, checkout, and subscription platforms;
Fulfillment, packaging, warehouse, and shipping partners;
Customer support providers;
Email and SMS providers;
Analytics providers;
Advertising and measurement providers;
Fraud prevention and security providers;
Cloud hosting, database, and infrastructure providers;
Professional advisors, such as lawyers, accountants, consultants, and auditors.

These providers are permitted to use personal information only as needed to provide services to us or as otherwise allowed by law.

B. Advertising and Analytics Partners

We may disclose online identifiers, device information, browsing activity, purchase events, hashed contact information, and similar information to advertising and analytics partners to measure campaigns, create audiences, retarget visitors, and improve marketing.

This disclosure may be considered “sharing,” “targeted advertising,” or a “sale” under some privacy laws. You may have the right to opt out as described below.

C. Fulfillment and Shipping Partners

We disclose information such as your name, shipping address, phone number, email address, order details, and delivery instructions to fulfillment, packaging, logistics, and shipping partners so they can process, package, ship, and deliver your order.

Some fulfillment or shipping partners may process information outside your state, province, or country.

D. Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed, transferred, or evaluated as part of that transaction.

E. Legal, Safety, and Compliance Disclosures

We may disclose personal information if we believe it is necessary or appropriate to:

Comply with law;
Respond to legal process or government requests;
Protect the rights, safety, and property of 4 Every Paw, our customers, or others;
Detect or prevent fraud, security issues, or abuse;
Enforce our agreements and policies.

F. With Your Direction or Consent

We may disclose personal information when you direct us to do so or give us permission.

6. Payment Processing

Payments are processed by third-party payment processors, such as Stripe or similar providers. When you submit payment information, that information is provided directly to the payment processor or handled through secure payment technology.

We do not store your full credit card number or full payment credentials. We may receive limited payment-related details, such as payment status, card brand, last four digits, billing address, transaction ID, fraud signals, and related information needed to process orders, subscriptions, refunds, disputes, and accounting records.

Payment processors handle your payment information according to their own privacy policies and security practices.

7. Email and SMS Marketing

If you sign up for email or SMS marketing, we may use your contact information to send promotional messages, offers, abandoned cart reminders, product updates, mission updates, and related communications.

You can opt out of marketing emails by clicking the unsubscribe link in an email. You can opt out of SMS messages by replying STOP or following the instructions in the message. Message and data rates may apply.

Even if you opt out of marketing communications, we may still send non-marketing messages, such as order confirmations, shipping updates, subscription notices, account notices, customer support responses, and legally required communications.

We do not sell or share SMS opt-in data or SMS consent records with third parties for their own independent marketing purposes. We may share SMS-related information with service providers who help us deliver, manage, and measure SMS communications.

8. Reviews, Testimonials, Social Media, and User Content

If you submit a review, testimonial, photo, video, comment, social media tag, or other user-generated content, we may use, display, reproduce, publish, and share that content in connection with our website, products, advertising, social media, email, and other marketing, subject to applicable law and any terms presented at the time of submission.

Please do not submit content you do not want made public. If your content includes another person, you are responsible for obtaining any permissions required before submitting it.

9. Financial Incentives, Discounts, and Promotions

We may offer discounts, free products, promotions, loyalty benefits, referral rewards, giveaways, or similar incentives. These offers may require you to provide personal information, such as your name, email address, phone number, shipping address, or purchase information.

The value of these incentives is reasonably related to the value we receive from the personal information, including the value of building customer relationships, providing offers, measuring marketing performance, and improving our products and services.

You may withdraw from marketing-related incentives by unsubscribing from email, replying STOP to SMS, or contacting us at support@4everypaw.com. Withdrawal may affect your ability to receive certain offers, rewards, or promotional benefits.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend on:

Whether you have an active account or subscription;
Whether we need the information to provide products or services;
Legal, tax, accounting, and audit requirements;
Fraud prevention and security needs;
Dispute resolution, chargebacks, and legal claims;
Customer support history;
Marketing preferences and opt-out records.

For example, we may retain order and transaction records for tax, accounting, and legal purposes; retain support records to resolve customer issues; and retain opt-out records to honor your communication preferences.

11. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for notifying us if you believe your account or information has been compromised.

12. Children’s Privacy

Our website and services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child under 13 has provided personal information to us, please contact us at support@4everypaw.com, and we will take appropriate steps to delete the information.

13. Your Privacy Choices

Depending on where you live, you may have some or all of the following rights:

Access: request that we disclose the personal information we maintain about you.
Correction: request that we correct inaccurate personal information.
Deletion: request that we delete personal information, subject to legal exceptions.
Portability: request a copy of certain personal information in a portable format.
Opt out of sale, sharing, or targeted advertising: request that we stop using or disclosing personal information for certain advertising purposes.
Limit use of sensitive personal information: request limits on certain uses of sensitive personal information, where applicable.
Withdraw consent: withdraw consent where processing is based on consent.
Object or restrict processing: request that we stop or restrict certain processing, where applicable.
Appeal: appeal a decision we make regarding a privacy request, where applicable.

To submit a privacy request, contact us at:

support@4everypaw.com

Please include “Privacy Request” in the subject line and provide enough information for us to verify and process your request, such as your name, email address, state or country of residence, and the nature of your request.

We may need to verify your identity before fulfilling a request. We may ask for additional information to match your request to our records. We will not use verification information for unrelated purposes.

If we deny your request in whole or in part, you may appeal by replying to our decision email with “Privacy Appeal” in the subject line.

14. Opting Out of Sale, Sharing, and Targeted Advertising

We do not sell personal information for money.

However, some of our advertising and analytics activities may be considered a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws. This may include disclosing online identifiers, device information, browsing activity, purchase events, hashed contact information, or similar information to advertising partners.

You may opt out by:

Using our Privacy Choices link, where available;
Enabling a legally recognized browser-based opt-out preference signal, such as Global Privacy Control, where applicable;
Contacting us at support@4everypaw.com with “Privacy Opt-Out” in the subject line.

Opt-out choices may be browser-specific or device-specific. If you use a different browser, device, or clear your cookies, you may need to renew your preferences.

We do not knowingly sell or share personal information of individuals under 16.

15. California Privacy Notice

This section applies to California residents and supplements the rest of this Privacy Policy.

A. Categories of Personal Information We Collect

In the past 12 months, we may have collected the following categories of personal information:

Categories of Personal Information We Collect

In the past 12 months, we may have collected the following categories of personal information:

Identifiers

Examples: Name, email address, phone number, shipping address, billing address, IP address, device identifiers.

Collected: Yes